witty designs

MORGAN: While Carrie and I studied design in England, one of our textbooks was, A Smile in the Mind: Witty Thinking in Graphic Design (Phaidon). This weeks posts have reminded me that this book taught us that "seeing humour as the shortest distance between two people" makes the case for using wit in design to capture the attention of your audience and make them not only notice, but remember. I thought the two products above were a great example of how to translate that wit into product design!

{ taxi and hi 5 mittens by Kate Spade via ohjoy & Dress for Dinner napkins by Héctar Serrano Studio available for purchase here }